MSU Wins Gold CASE Award

June 8, 2015  |  Jacquelyn Gozdowiak

Education

For Michigan State University, a new client in 2013, BVK was retained by the Advancement Office to create the platform, theme and materials for their 5-year, $1.5 billion capital campaign, including the development and production of the main and mini case statements. To begin the process, BVK conducted focus groups with 26 of MSU’s top two percent donors in the President’s Cabinet. Out of that research we developed the “Empower Extraordinary” campaign, as well as the print, out-of-home and videos (17 of them!) that supported the overall all campaign and each of the four campaign pillars highlighted in the case statement. While this campaign only launched in October of 2014, MSU Advancement is already 61% of the way to their goal after only seven months.

On June 3, the Council for Advancement and Support of Education recognized MSU’s Empower Extraordinary Case Statement Package for its superb design, well-edited copy and impressive set of materials for development officers.

A panel of experts selected the MSUs entry in the Fundraising Packages category. The MSU package that was written and designed by BVK included the Empower Extraordinary Case Statement, the complete set of College and Unit Case Statements, the mini case statement, and the Empower Extraordinary folder.

This year, 629 higher education institutions, independent schools and nonprofits from around the world submitted more than 3,000 entries in 100 categories for consideration in the Circle of Excellence awards program.

Judges gave 285 bronze, silver and gold awards. MSU was one of only 14 institutions that received the top prize of a grand gold award.

msu_inset_001

msu_inset_003

msu_inset_005

msu_inset_004

msu_inset_002

................................................

Get updates from The Current

Which topics interest you?

Public Service
Travel & Tourism
Healthcare
Education
Recreation & Lifestyle
Consumer & Retail
Financial Services
Thinking Big
Submit

More from The Current

June 27, 2022

Travel Insights: Values in Travel

Pretty sure it was John Mellencamp who sang, “You gotta stand for something or you’ll fall for anything.” Heckuva marke...

May 25, 2022

The travel industry’s biggest buzzword – “values” – is misunderstood.

In 2021, Destinations International unveiled its Futures Study, the guidelines which at least to some extent, have become a B...

April 26, 2022

Travel Insights: Future Travel

As the world around us continues to change and we head into the second quarter of another year, the travel industry is on the...

April 5, 2022

Summer 2022 Travel: Opposition and Opportunity

Remember those high school science classes in which a teacher would encourage you to pour a test tube filled with one liquid ...

February 22, 2022

Travel Insights: Sustainability

Raise your hand if you’re feeling a little bit sustainability’d out. Like us, you’re probably hearing it everywhere, fr...

January 25, 2022

Travel Insights: Resolutions and Travel Solutions

Every year in December, our inboxes are flooded with emails and articles about New Year’s resolutions. Lose this, save that...

December 21, 2021

Top Trends 2021 – Now & Next

As the second pandemic year, 2021 was characterized by resilience, reprioritization, and reactions. Americans made shifts in ...

November 23, 2021

Travel Insights: Holiday Travel

After nearly two years of paused travel plans and cancelled get-togethers, Americans are eager to venture out this holiday se...

October 26, 2021

Travel Insights: Hispanic Traveler Audience

The Hispanic population is one of the fastest growing audiences in the United States, growing at 23% since 2010, and currentl...