CITGO. Fueling Good.

June 20, 2014  |  BVK

Consumer & Retail

In a world of apathy towards gasoline brands, it can be difficult to convince consumers that they should visit one gas station over another. Enter the “Fueling Good” Road Trip, starring Adam and Diego, two social-media savvy guys touring the country in a branded van. Along the way, they met CITGO owners, customers and recipients of CITGO goodwill, all while telling the story in real-time on social media channels. The Fueling Good Facebook page exploded to more than 114,000 Likes, and the duo’s entertaining and heart-warming videos received more than 1.2 million views on YouTube. And studies showed that 75% of consumers were more likely to purchase CITGO gas after seeing the campaign. Achieving the campaign’s goal of both building an active social community while also shifting consumer’s perception of the client from being just another oil company to an important part of the community.

More importantly, research showed that awareness of the Fueling Good Road Trip became one of the primary purchase drivers for the CITGO brand.

Citgo_tshirt_inset4 Citgo_card_inset2 CITGO_FGRTHeroImage Citgo_soda_inset3

................................................

is a full-service, Top 25 independent advertising agency.

Get updates from The Current

Which topics interest you?

Public Service
Travel & Tourism
Healthcare
Education
Recreation & Lifestyle
Consumer & Retail
Financial Services
Thinking Big
Submit

More from The Current

November 29, 2022

Travel Insights: Gen Z and How They Are Changing Travel 

The New Culture Makers Rethink Travel In this month’s issue we focus on understanding how Gen Z’s cultural values are alr...

October 31, 2022

Travel Insights: Young Generations’ Priorities & Travel Solutions

It’s hard to believe that we are already welcoming Gen Z adults into the traveling marketplace. Many of us are just now com...

October 26, 2022

Does Your University Have a Brand?

Does Your University Have a Brand? If You Don’t Know, That’s a Problem American higher education pays too little attentio...

September 30, 2022

BVK Travel Insight: Impactful Travel Advertising

Despite lingering economic uncertainty, any media consumption these days unquestionably gives the viewer the sense that trave...

August 30, 2022

BVK Travel Insights: Tourism x Locals

Anyone who attended the Destinations International Annual Conference in Toronto or U.S. Travel’s ESTO in Grand Rapids over ...

July 28, 2022

Travel Insights: Tailored Travel

As the travel industry continues to expand and evolve, vacation options have become more plentiful with the ability to find o...

June 27, 2022

Travel Insights: Values in Travel

Pretty sure it was John Mellencamp who sang, “You gotta stand for something or you’ll fall for anything.” Heckuva marke...

May 25, 2022

The travel industry’s biggest buzzword – “values” – is misunderstood.

In 2021, Destinations International unveiled its Futures Study, the guidelines which at least to some extent, have become a B...

April 26, 2022

Travel Insights: Future Travel

As the world around us continues to change and we head into the second quarter of another year, the travel industry is on the...