CITGO. Fueling Good.

June 20, 2014  |  BVK

Consumer & Retail

In a world of apathy towards gasoline brands, it can be difficult to convince consumers that they should visit one gas station over another. Enter the “Fueling Good” Road Trip, starring Adam and Diego, two social-media savvy guys touring the country in a branded van. Along the way, they met CITGO owners, customers and recipients of CITGO goodwill, all while telling the story in real-time on social media channels. The Fueling Good Facebook page exploded to more than 114,000 Likes, and the duo’s entertaining and heart-warming videos received more than 1.2 million views on YouTube. And studies showed that 75% of consumers were more likely to purchase CITGO gas after seeing the campaign. Achieving the campaign’s goal of both building an active social community while also shifting consumer’s perception of the client from being just another oil company to an important part of the community.

More importantly, research showed that awareness of the Fueling Good Road Trip became one of the primary purchase drivers for the CITGO brand.

Citgo_tshirt_inset4 Citgo_card_inset2 CITGO_FGRTHeroImage Citgo_soda_inset3


is a full-service, Top 25 independent advertising agency.

Get updates from The Current

Which topics interest you?

Public Service
Travel & Tourism
Recreation & Lifestyle
Consumer & Retail
Financial Services
Thinking Big

More from The Current

April 16, 2024

Travel Insights: The Positive Impacts of Travel

Travel has a profound impact on our society and our lives. It is an incredible economic engine fueling communities, producing...

February 1, 2024

Brand is Experience: Your Actions Speak Louder Than Your Marketing

As a former provost, the best part of watching my university launch a new brand wasn’t seeing the new ads on social media o...

January 5, 2024

Top Topics 2024

Each year key themes rise to the top of the collective consciousness. Salient topics such as virtue-signaling skepticism, sel...

May 25, 2023

From Experience to Transformation

What Travel Brands Need To Know During the last 25 years the U.S. has been largely driven by the Experience Economy. One wher...

March 28, 2023

Travel Insights: Consumer Mindsets & Travel Behavior

One quarter into 2023, current consumer mindsets represent a unique blend of trepidation and optimism. These broad-based stat...

January 4, 2023

Top Trends 2022-2023 – Now & Next

As society continues its volatility, industries are being shaped by people’s shifts in mindset and behavior. The top trends...

December 19, 2022

Influencing Peer Perceptions for Dummies

In my first post, I talked about the higher education phenomenon of bashing all things rankings while at the same time hangin...

December 12, 2022

The Science of Why Peer Perceptions Affect Us

Before I dive into how to influence peer perceptions, I think it’s important to spend a little time understanding why p...

December 5, 2022

Cats, Jammies & University Rankings

In August, we post back to school pics. In December, we post matching jammies pictures. And at every possible moment, we ogle...