Gaining market share for health plans is a matter of trust

September 2, 2020  |  Paula Serios


It goes without saying that honesty is important to consumers in every industry imaginable. But when it comes to health plans, it’s absolutely essential that individuals and families have faith they will receive the quality care they deserve. Our research has shown that, unfortunately, confidence in most insurance companies is falling. We believe this shortcoming presents a promising opportunity to use a focus on service and helpfulness to rebuild consumer trust and build market share.

If you have questions or would like to learn how BVK can help your organization, don’t hesitate to reach out to at To learn more about our go-to-market strategies for health plans, join one of our upcoming webinars.

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Paula Serios
is a Senior Vice President, BVK Health

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