Gaining market share for health plans is a matter of trust

September 2, 2020  |  BVK

Healthcare

It goes without saying that honesty is important to consumers in every industry imaginable. But when it comes to health plans, it’s absolutely essential that individuals and families have faith they will receive the quality care they deserve. Our research has shown that, unfortunately, confidence in most insurance companies is falling. We believe this shortcoming presents a promising opportunity to use a focus on service and helpfulness to rebuild consumer trust and build market share.

If you have questions or would like to learn how BVK can help your organization, don’t hesitate to reach out to at [email protected]. To learn more about our go-to-market strategies for health plans, join one of our upcoming webinars.

Download the Fact Sheet

................................................

is a full-service, Top 25 independent advertising agency.

Get updates from The Current

Which topics interest you?

Public Service
Travel & Tourism
Healthcare
Education
Recreation & Lifestyle
Consumer & Retail
Financial Services
Thinking Big
Submit

More from The Current

January 14, 2025

Putting Your Brand to Work: Student Recruitment

In the “Putting Your Brand to Work” blog series, I’ll explore four of the most important uses of brand in higher educat...

January 10, 2025

Social Media’s New Nomadic Norm

As marketers, we’re going to have to adapt to users treating social media platforms like alliances on the new era of Su...

December 10, 2024

Putting Your Brand to Work: Rankings and Reputation

In the “Putting Your Brand to Work” blog series, I’ll explore four of the most important uses of brand in higher educat...

October 28, 2024

Travel Insights: Holiday Holidays

The holiday season is upon us and that means many Americans are making decisions between staying home, traveling to visit fri...

September 10, 2024

Getting Your Board on Board

While developing or refreshing an annual marketing plan, my clients and I review metrics and see how far we’ve come on our ...

July 17, 2024

Before You Brand: Organizing Your University MarComm Office for Success

Marketing in higher education can be especially challenging. Many university leaders place unrealistic expectations on their ...

July 15, 2024

Travel Insights: Travel Catalysts

Travelers are driven by cravings and must-have experiences that are manifesting in a sense of spontaneity in their trip plann...

June 5, 2024

Brand is Culture: Your Most Important Audience is Internal

On most college and university campuses, talking about the organization’s brand can be risky. At best, such discussions are...

May 1, 2024

Brand is Strategy: Your Strategic Plan is Likely Missing It

As a former faculty member and provost, I’ve participated in my share of strategic planning in higher education. Annual dep...