The Four Rs of Higher Education

December 1, 2016  |  Tamalyn Powell


Today, colleges and universities are spending millions each year to create awareness and attract new students. And once they do, what happens? In many cases, one-third will transfer or drop out after one year, and often less than 50% will graduate from the same university at which they began their education.

And that’s only part of the problem. Now more than ever, the prospective student population is older, less affluent and, in many cases, less prepared than previous generations to deal with the rigors of college. That means that today’s higher education marketing strategies cannot stop at enrollment. They must support retention and ongoing student success programs, as well as create lifelong brand ambassadors.

Consequently, higher education marketing strategies need to include the FOUR Rs:

Learn more about how BVK can use proven marketing and advertising strategies to propel your institution’s four Rs throughout the student to alumni life cycle.



is a Senior VP, Group Account Director at BVK

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