The Four Rs of Higher Education

December 1, 2016  |  Tamalyn Powell


Today, colleges and universities are spending millions each year to create awareness and attract new students. And once they do, what happens? In many cases, one-third will transfer or drop out after one year, and often less than 50% will graduate from the same university at which they began their education.

And that’s only part of the problem. Now more than ever, the prospective student population is older, less affluent and, in many cases, less prepared than previous generations to deal with the rigors of college. That means that today’s higher education marketing strategies cannot stop at enrollment. They must support retention and ongoing student success programs, as well as create lifelong brand ambassadors.

Consequently, higher education marketing strategies need to include the FOUR Rs:

Learn more about how BVK can use proven marketing and advertising strategies to propel your institution’s four Rs throughout the student to alumni life cycle.



is a Senior VP, Group Account Director at BVK

Get updates from The Current

Which topics interest you?

Public Service
Travel & Tourism
Recreation & Lifestyle
Consumer & Retail
Financial Services
Thinking Big

More from The Current

June 27, 2022

Travel Insights: Values in Travel

Pretty sure it was John Mellencamp who sang, “You gotta stand for something or you’ll fall for anything.” Heckuva marke...

May 25, 2022

The travel industry’s biggest buzzword – “values” – is misunderstood.

In 2021, Destinations International unveiled its Futures Study, the guidelines which at least to some extent, have become a B...

April 26, 2022

Travel Insights: Future Travel

As the world around us continues to change and we head into the second quarter of another year, the travel industry is on the...

April 5, 2022

Summer 2022 Travel: Opposition and Opportunity

Remember those high school science classes in which a teacher would encourage you to pour a test tube filled with one liquid ...

February 22, 2022

Travel Insights: Sustainability

Raise your hand if you’re feeling a little bit sustainability’d out. Like us, you’re probably hearing it everywhere, fr...

January 25, 2022

Travel Insights: Resolutions and Travel Solutions

Every year in December, our inboxes are flooded with emails and articles about New Year’s resolutions. Lose this, save that...

December 21, 2021

Top Trends 2021 – Now & Next

As the second pandemic year, 2021 was characterized by resilience, reprioritization, and reactions. Americans made shifts in ...

November 23, 2021

Travel Insights: Holiday Travel

After nearly two years of paused travel plans and cancelled get-togethers, Americans are eager to venture out this holiday se...

October 26, 2021

Travel Insights: Hispanic Traveler Audience

The Hispanic population is one of the fastest growing audiences in the United States, growing at 23% since 2010, and currentl...