Shatterproof
Cause Marketing
Addiction takes the life of more than 120,000 people annually, making it the third largest cause of death in the United States, after heart disease and cancer. To help change that, the BVK social team worked with Shatterproof, a non-profit organization committed to protecting our children from addiction and ending the stigma and suffering of those affected by this disease. To help build the Shatterproof community, spread their message and help raise funds, BVK took their modest Facebook community, numbering 6,000 page likes) to over 50,000 page likes in a scant 5 months and created original content that reached over 3 million people.
