Let Us Prove It
Owners of on-highway and off-highway fleets tend to not go out of their way to fix things they don’t think are broken. A new print campaign from CITGO Lubricants takes this inertia head-on. Headlines and copy speak plainly about the company’s double-your-money-back guarantee. Visually, the ads feature arresting colors inspired by the CITGO brand colors paired with iconic images and testing data graphics depicting. The tagline Let Us Prove It acknowledges that fleet owners distrust promises and simply asks for a chance to deliver results.