Brochure
To reinvigorate the Stacy Adams brand, BVK started by positioning them as a shoe that doesn’t appeal to everyone, but a shoe that pays attention to the individual tastes of a man of distinction. Then we redefined the online experience as well as creating advertising, catalogs, packaging and point-of-sale materials that were more style oriented. Headlines, photos and language depicted timeless and classic settings with a nod towards an individual’s taste. The work redefined the Stacy Adams’ man as a gentleman of impeccable taste at any age.
