Print | Social
Mystik needed to gain awareness and let consumers get hyped on what it stands for, the ability to push yourself — and your machines – harder for longer. To do that, BVK first had to build an informed and fanatical fan base. So they launched a series of Mystik Lubricants social channels, signed an extreme snowmobiling team, a world-famous angler and became the top sponsor of an off-road racing circuit. BVK then produced original, compelling content around the sponsorships, giving fans exclusive access to engaging, shareable material. In just three years, the YouTube videos had been watched 2.6 million times and the Facebook page hit 580,000 fans.