All-Terrain Package
More than a brochure.
When does a simple design project become much more? When you work with an agency who’s credo is, “Why Not?”. Nunn-Bush asked BVK to design a simple sales brochure to help launch a new line of casual hiking shoes, called All-Terrain Comfort. Going beyond the typical dreary sales piece, BVK created a unique piece that opens like a map. The design was so popular, BVK was then asked to redesign the packaging and the treads of the shoes to match. As for sales of these casual hiking shoes? Climbing steadily.
