Join the Fight
Broadcast
As the world’s largest philanthropic organization with a presence in every corner of the globe, United Way didn’t have an awareness problem. They had an articulation problem. Everybody knew who they were. But very few people — including many of their own employees — could explain what they actually did. After years of ineffective work from a global agency conglomerate, they turned to independent BVK to reinvent their mission in no uncertain terms.
