Allow us to let you in on a little secret: building a brand around a core value is as much an art as it is a science. The trick is combining sound strategic thinking with a shared connection with customers. And this can be difficult. Especially for CPG marketing. Now more than ever, brand success is built upon engaging and moving people in new ways that really speak to them as individuals. That's why we use our industry expertise of more than a decade to fuse behavior-based data with cognitive and emotional insights. In other words, we're total pros at connecting our clients' brand identities to beliefs that are most important to their audiences.