Customer sensitivities have changed. Has your messaging?

July 7, 2020  |  Mike Eaton


The world is a different place for all of us now. Safety is top of mind, which is having a profound impact on how we live our daily lives. It even plays a role in purchase decisions. Understanding this role is key for health care brands anxious to refill their customer pipeline and regain lost volume. With people still apprehensive about returning to their old way of life, brands must shape messaging and patient experiences in order to appeal to new sensitivities.

Click to view the infographic

BVK has invested time into considering how health systems can use brand to best position themselves for success after a crisis and can help facilitate a provocative and productive conversation around your leadership table. To learn more, download our new e-book, Fractured, and join us for one of our upcoming Fractured webinars. Click the link below to register.

July 14th @ 12:00 p.m. CDT


Mike Eaton
is a Senior VP at BVK

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