Hope is a powerful thing in advertising, but never more so than when dealing with the uncertainties of cancer. In this spot for OU Medicine’s comprehensive new cancer center, a disconsolate woman experiences a metaphorical rebirth as her hair grows back before our eyes. Lauded by Adweek as “magical,” and Communication Arts as “emotionally powerful,” it translates into one of BVK’s most powerful and unforgettable healthcare spots ever.
Kids can imagine all sorts of things when it comes to hospitals. A new print campaign from The Children’s Hospital at OU Medicine seeks to inject a dose of comforting relief to kids and their parents. The ads highlight the hospital’s kid-centered approach and explain how specialists work to carefully explain procedures and address every child’s fears. The ads were shot in actual hospital rooms in Oklahoma City featuring unique Muppet-like creatures created specifically for the campaign.
