Crying Men
Broadcast
Mention the word “colonoscopy” to any man and you are sure to get a cringe. So imagine how daunting the task seems to creative when asked to increase the number of colon cancer screenings in a market by double digits. But that’s exactly what BVK did when they launched what is arguably the most unique colon cancer screening TV in healthcare helping drive a 49% increase in screenings the first month.
