Giant Mall Polyps
Out of Home
Giant polyps are not something you expect to see at the mall. The “art” created by BVK for Southeast Memorial Hospital, used local artists to develop the giant polyps that were accompanied by signs saying, “Stop colon cancer before it becomes a big problem.” The unusual campaign, which aimed at getting more women to convince their husbands to schedule a colonoscopy, led to a record 49% increase in screenings.