Health.
Forging Greater Healthcare Experiences.
The chaotic pace of change in healthcare is overwhelming. As insurers, hospitals, doctors and health and well-being companies continue to consolidate and disruptive competitors continue to enter the market, leaders across all health sectors need smart, data-driven guidance to think through what lines of business to be in, what markets to enter and which ones to exit.
Executive leaders and marketers need insight to position their brand to resonate with customers and differentiate from competitors. To connect in new ways that extend beyond brand interactions to brand membership. To achieve this, they need a partner with the ingenuity and presence to help craft and execute brand and business strategies and become their own disruptive market force.
How We Work
BVK Health Aims to Improve Lives
Our health clients are called each day to literally save lives. We are honored to help people find their way to the very best providers, plans and companies. To do that, we’ve built a unique team and an integrated suite of services that equip our clients with focused strategies, growth accelerators and the industry’s best creative and media resources. Our tools include:
Analytics & Insights
To help clients see over the horizon, we constantly refine strategies to anticipate market trends so you can lead rather than be constantly buffeted by change.
Strategic Brand & Business Counsel
We assist leaders in thinking through how to position, resource and build a quantifiable, valuable, and sustainable enterprise.
Creative Services
Our creative work is engaging and disruptive in the sea of sameness that is often healthcare marketing advertising and content.
Media Services
Media services turn strategies into quantifiable results across paid, earned and owned channels with evocative advertising campaigns and real-time impact measurement.
Health Work
Moffitt Cancer Center
Reframing perceptions.
Restoring preference.
In Florida, Moffitt Cancer Center had a reputation for clinical excellence but that wasn’t always enough to drive action. Patients often said they would choose Moffitt but when facing a diagnosis, they defaulted to more familiar, local options. Many believed Moffitt was “too specialized” for their needs.
Priority Health
Keep it Simple, Smart
Priority Health, a rapidly expanding health insurer, needed to challenge the market leader. We helped them define and communicate a clearer and more distinctive value-based position, using integrated brand and demand generation to increase awareness and drive enrollment.
BVK Health Clients
Want to learn more about BVK health marketing?