A cure to the common way of thinking.

We're not exactly new to healthcare. In fact, we were the first marketing communications firm to place a paid media schedule for a not-for-profit hospital. And that was way back in 1972. Since then, we've served over 250 hospitals, medical centers, teaching institutions, group practices, specialty practices and integrated delivery systems across the country. This experience in the industry has allowed us to observe first-hand how healthcare reform initiatives were received (and rejected) by consumers in the early 90s. And this experience gives us a unique perspective on the issues at play in today's healthcare world, and more importantly, the best ways to achieve positive results.

Healthcare Case studies


Moffitt Cancer Center

To increase Moffitt Cancer Center's market share in Tampa, BVK helped change the perception that Moffitt was exclusive and lacking in humanity. We did it by tapping into the most powerful human value when dealing with cancer: Courage. The campaign was personal, powerful and inspiring – for patients and caregivers alike.

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Hawaii Health Connector

Hawaii Five-Oh Yeah. Insuring more in a state that's mostly insured.

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New Mexico Health Insurance Exchange

There may be no tougher marketing challenge than convincing Millennials to buy health insurance. The New Mexico Health Exchange proves that sometimes, laughter really is the best medicine.

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ProHealth Care

How do you convince consumers that your health system treats people better than its competitors? ProHealth Care shows how you earn respect by listening.

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Healthcare work

Hotel Retlaw

Reno Tahoe

Visit St. Pete Clearwater

United Vacations

Beaches of Fort Myers Sanibel

Maine Office of Tourism

Wyoming Office of Tourism