What role do you play as part of BVK Leadership?
At BVK, I immerse myself in the higher education landscape, which has many different and complex layers. By staying ahead of the game and partnering with future-focused colleagues, we are able to advise on the latest and greatest strategies/approaches in enrollment marketing, advancement, online learning, alumni engagement and much more.
What do you think makes BVK unique as an agency/why do you choose to work at BVK?
The sky is the limit in many ways at BVK. That’s exciting to be a part of.
What unique perspective or talent or interest or experience do you bring to the agency and how does it add value to your leadership and client work?
My career has included a 5-year stint as a teacher. While the work I did at the elementary level is different than what many of our clients do, you’d be amazed at the commonalities: a focus on pedagogy, fierce dedication to the practice and deep knowledge of learning delivery. I aspire to bring brands to a place that resonate throughout the organization, and in higher ed, that includes the faculty.
What’s one piece of advice you’d give to any client?
Focus on data that matters. Then focus on what your intuition tells you.